3 Lessons from Calm App for Meditation App Development

Are you wondering if meditation app development can be profitable? Well, we had a quick discussion with our app development expert. We curated these 3 lessons from Calm meditation app that you must considering while developing your own app.

These are stressful times. It is probable that you had a meditation app idea because you were stressed about something at some point. No? Maybe we assumed too fast. Maybe you’re a healthcare, self-care startup, an entrepreneur, a genius with a great meditation app idea, meditation apps enthusiast, or someone else we couldn’t think of. Whoever you are, now that you have found this blog, let’s make your read worth it.

Let’s get to know a little about the Calm app before we become scholars from the lessons we are going to learn in a little while. (Fine, jump to lessons if you’re an eager beaver, but you’ll regret it. Trust us.)

Calm-top Sleep and Meditation App

• Calm was founded in 2012 by Michael Acton Smith and Alex Tew to tell the Headspace app (top mindfulness app) that its place in the market is in danger.
• The app has been downloaded 50 million users of which 2 million are paid subscribers. 
• According to TechCrunch, it had $22 million in revenue in 2017 and reached an annual revenue run rate of $75 million.
• Calm impressed Apple in 2017 to become Apple’s “App of the Year”, and was ranked by Inc. as one of the fastest-growing private companies in America in 2018.
• In February of 2019, the company was valued at $1 billion and had raised $116 million, with contributions from Insight Venture Partners, Ashton Kutcher’s Sound Ventures, and Creative Artists Agency.
• TechCrunch reported in July 2019 that Lightspeed just invested $27 million into a Series B funding of Calm, amounting the total raised fund to $144 million. (taking a long breath to Calm down)

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Meditation App Development: 3 Lessons from Calm that Apps for Meditation must Learn

1. Defining goals

   Calm is now one of the best meditation apps. Success for this guided meditation app didn’t show up overnight. In fact, the founders of this app needed an anxiety app before they found their objective.

   As a matter of fact, this meditation app for beginners was not built by beginners but still faced problems for the initial period of time. The relaxation app relaxed in 2016 when it decided to find and help people in pain.

   They decided to try and help solve the insomnia problem, which is quite widespread. They didn’t invent a problem, they worked on an important one that actually exists. They decided to incorporate the ‘Sleep Stories’ feature, making it like a sleep app. 

   Remember we said it was  Apple’s ‘App of the year’ in 2017? This guided meditation for sleep feature played an important role in this achievement. People started to spend more time on the app after this feature was launched.

   Not being a free meditation app never hampered its growth, Why? Well, people would rather pay for the best guided meditation apps instead of a pill.

   Planning on meditation app development? Solve an actual problem like this!

2. Holistic mental wellness hub

   It is not a free mindfulness app, it is a paid one. Also, it is not a free stress relief app, free relaxation app, or a free breathing app, but it is all of those without being free. And it is worth it!

   After having sleepless nights themselves, the founders of Calm application decided to make this app as a holistic mental wellness app. Being one of the best meditation apps, it provides with the best meditation strategies just like the headspace meditation app. 

   This app for meditation is like a self-help masterclass. It tells about stretching routines, relaxing sleep meditation music, breathing exercises, stories for children and even celebrity readings that lull you to sleep.

   When you plan for a meditation or relaxation app, do plan to branch out to help people in most ways possible.

3. Celebrity content tie ins

   The best lesson to learn from this app is probably this one. Thats why we kept the best one for the last. 

   Who wouldn’t wanna fall asleep listening to the ‘alright’ voice of Matthew McConaughey? We wouldn’t miss a chance. 

   You could hear the soothing narrations by Stephen Fry and Bob Ross that made ‘Sleep stories’ an instant hit. You could even have a journey through the stars withTerry W. Virts, a former NASA astronaut. Other narrators include Tess Holiday, Jerome Flynn, Tamara Levitt among so many more.

   The app also has classical and ambient music including compositions by Johannes Brahms and Moby to lull you to sleep.

   You might not be able to get celebrities to narrate stories for your app. Maybe you can, we don’t know. However, the point of this lesson is to find your unique feature to make your app stand apart.

Keep Calm and Let’s Build an App Together

We are hoping that you are now ready for your own meditation app development. The lessons you learnt will take you leaps and bounds in this process.

To get into this process of developing your app, you will need a mobile app development firm. We are an experienced mobile app development company, leading the market since about 10 years. We have developed mobile apps for various categories of which 40 are of the healthcare genre.

If you have any doubts regarding mindfulness apps, meditation timer app, stress app, any wellness app or any app in general, feel free to contact us. You could get a free 30-minute consultation with our app expert. You may clear all your doubts regarding app development cost, process and timeline.

Just relax, and leave the app development process to us!