A Complete Website Redesign Cost Breakdown [Factors]

If you run a startup or a well-established business, you know that your website is the face of your brand, where customers connect with you.

However, simply creating a business website is not enough. Having an exceptional design created with the expertise of a UX/UI designer and guided by insights from a business analyst is necessary.

According to Goodfirms, 38.5% of web designers believe that a primary reason people may leave your website is an outdated design.

What’s the solution? Redesign your website. The real question here is whether you can afford it or not.

As a leading web design company, we know that getting an accurate website redesign cost is challenging as it depends on various factors. So, to help you get an estimation for your website redesign project, we have discussed the entire cost breakdown for website redesign in this blog.

Let’s get started.

How Much Does a Website Redesign Cost?

The cost of a website redesign varies depending on several factors. These factors include the website size, the complexity of features, design type, mobile responsiveness, user interface quality, content creation, the technology used, and additional services like maintenance, SEO, user testing, and accessibility.

Let’s first discuss the average cost of website redesign depending on the various factors. The cost mentioned here is just an approximate cost. The complete breakdown of this cost is shown in the table.

• Website Size (Based on the Number of Pages): $8,000 – $25,000
• Feature Complexity: $8,000 – $18,000
• Design Type: $4,000 – $12,000
• Responsive/Mobile Design: $4,000 – $10,000
• UX/UI Design: $5,000 – $10,000
• Content Creation & Migration: $4,000 – $10,000
• Technologies Used: $8,000 – $20,000
• Post-launch Support and Maintenance: $500 – $2,000+ per year
• SEO and Digital Marketing: $1,000 – $10,000+
• User Experience Testing: $1,000 – $5,000+
• Accessibility Compliance: $1,000 – $10,000

Let’s check out the table highlighting the complete breakdown of the website redesign pricing.

Till now, you only know the cost associated with each factor. Let’s discuss the factors influencing the cost of website redesign.

Factors Influencing the Website Redesign Costs

When it comes to redesigning a website, cost and the factors influencing the cost are important factors to consider. As we discussed in our post about the average cost of designing a website for small businesses, similar factors influence the cost of website redesigning. Here is a detailed explanation of each factor influencing the website redesign costs.

1. Website Size (Number of Pages)

   The total number of pages is a significant cost factor in website redesigns. More pages require additional design, content, and development efforts. Particularly, complex pages with unique layouts or functionalities can further escalate costs.

2. Feature Complexity

   Feature complexity directly impacts redesign expenses. Basic features like contact forms are less costly, whereas advanced features such as e-commerce systems, custom interactivity, and API integrations require more resources and technical expertise, thus increasing the cost.

Tip: Explore headless CMS options. Headless CMS separates content management from the front end, allowing for more flexibility and potentially reducing development costs, especially when creating content-rich websites.

3. Design Type

   Choosing between a template-based or custom design significantly influences the budget. Template designs offer a cost-effective and quicker solution, while custom designs, tailored specifically to meet unique brand requirements, demand a higher investment.

   Tip: For a budget-friendly redesign, start with a premium template and invest in customizing key elements like the homepage or main navigation to give it a unique look without the cost of a full custom design.

4. Responsive/Mobile Design

   The need for a responsive design to accommodate mobile and tablet users is crucial and affects redesign costs. The complexity of adapting the site to various screen sizes and devices determines the extent of work needed and, consequently, the expense involved.

   Tip: Implement a content delivery network (CDN) for mobile assets. CDNs optimize image and media delivery based on the user’s device, reducing bandwidth costs and enhancing mobile performance.

5. UX/UI Design

   The cost of UX/UI design in a website redesign hinges on the depth of user experience and interface sophistication desired. Basic designs are more affordable, but more elaborate, research-intensive, and custom-tailored UX/UI designs will require a greater financial outlay.

6. Content Creation & Migration

   Content work, including creation and migration, significantly influences cost to redesign a website. Simple content updates are less costly, but extensive content overhauls or migrating large amounts of content to a new platform require more resources and thus are more expensive.

7. Technologies Used

   The choice of technology stack (e.g., HTML/CSS, JavaScript, CMS platforms) impacts the redesign budget. Basic technologies usually incur lower costs, while advanced or custom solutions, like specialized e-commerce platforms or custom app integrations, demand higher investment.

8. Post-launch Support and Maintenance

   Ongoing support and maintenance are essential for the website’s health and performance, affecting long-term costs. Regular updates, security patches, and technical support vary in cost depending on the level of service and complexity of the website.

9. SEO and Digital Marketing

   The extent of SEO and digital marketing efforts is a crucial cost factor. Basic on-page optimization can be relatively affordable, but a comprehensive digital marketing strategy encompassing content marketing, SEO, and social media campaigns will require a larger budget.

   Tip: Leverage structured data markup (Schema.org) to enhance search engine results. Providing structured data can improve click-through rates and SEO performance without extensive content changes.

10. User Experience Testing

    Investing in user experience testing can influence the overall cost of redesigning a website. Basic A/B testing might be more budget-friendly, whereas extensive user research, including surveys and user feedback sessions, involves more resources and higher costs.

11. Accessibility Compliance

    Ensuring the site meets accessibility standards like WCAG and ADA can impact redesign costs. Basic compliance might require minimal adjustments, but achieving higher levels of accessibility, especially for a complex and large website, can necessitate substantial work and investment.

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Till now, you have learned the cost and the factors influencing the website redesign costs. Now, let’s discuss the cost of different types of website redesign.

Cost Considerations for Different Types of Website Redesign

Here is a table that contains the detailed cost structure for different types of website redesign.

Now, you know the cost associated with the types of website redesign. So, let’s discuss each type of website redesign in detail.

1. Redecorate

   • Redecorating involves refreshing the website’s appearance by updating visual elements such as color schemes, typography, images, and graphics.
   • Cost considerations depend on the extent of visual changes, including the need for custom graphic design and integration of new branding elements.

2. Rewrite

   • Focuses on rewriting and optimizing the website’s content, including web pages, blog posts, and product descriptions, to enhance quality, relevance, and search engine rankings.
   • Cost varies based on the volume of content that needs rewriting, keyword research, on-page SEO optimization, and creating engaging keyword-rich content.

3. Remodel

   • Involves restructuring the site layout and the UI, as well as the design of new navigation and enhancements to optimize users’ experience and performance.
   • Cost considerations depend on the complexity of structural changes. It includes redesigning information architecture, responsive design, and improving user interface elements.

4. Rebuild

   • Rebuilding is a complete overhaul of the site whereby a new technology stack, such as moving to the WP content management system, integration of additional functions (for example, in-built e-commerce), and general improvement of website functionality takes place.
   • Cost is influenced by the selection of technology stack, building custom components, data migration, incorporating external applications, and improving speed.

There are different ways to redesign your site which include doing it on your own, hiring a web design company, and hiring a web developer. Redesigning your website on your own might be the cheapest option where you can get web design pricing as low as a few hundred dollars. But it comes with risks such as loss of data integrity, legal compliance issues, search engine penalties, mobile responsiveness issues and security vulnerabilities.

Let’s discuss the cost of redesigning a website by hiring a website design agency and a freelancer.

How Much Does It Cost to Redesign a Website by Hiring a Web Design Agency?

Working with a trusted web design agency to redesign your website refers to a total overhaul from visuals to functionality.

A web design agency, or web development company, may charge anywhere from $13,000 to $70,000+ for website redesign services, with the exact amount dependent on the scope of the project.

However, agencies bring a wealth of benefits like sitemap architecture and detailed recommendations on design and execution to the table.

At Space-O Technologies, we prioritize high content quality, delivering a positive user experience, and increasing conversion rates. During the redesign process, you will collaborate directly with us to determine how your website will appear and perform, and you will get valuable insight into the structure and functioning of your website.

Pros of Hiring a Web Design Agency

• Access to a skilled team ensures a high-quality website redesign.
• Comprehensive services cover design, development, and planning for a well-rounded approach.
• Collaborative sitemap mapping enhances clarity in redesigning your website.
• A holistic approach considers both content and user experience, making your website engaging and effective.
• The ability to outsource to a broader talent pool ensures diverse expertise for your redesign.

Cons of Hiring a Web Design Agency

• Higher costs impact your website redesign budget.
• Longer timelines delay your website’s launch.
• Limited control over design elements might not align with your preferences.

The Cost of Your Website Redesign by Hiring a Freelancer

When it comes to redesigning your website, hiring a freelancer can be a cost-effective alternative, particularly for simpler website redesign.

The cost of hiring a freelancer ranges from $5,000 to $30,000 or more. This cost varies depending on several factors that involve the project’s size and a freelancer’s experience.

A freelance website designer offers specialized skills in areas like graphic design, content creation, or coding-specific functionalities. This is beneficial for projects that require specific expertise and a personalized touch.

However, it’s essential to note that freelancers often work independently, which means they may not provide a comprehensive range of services like agencies. We recommend you choose a website redesign agency to avoid such challenges and benefit from an efficient website transformation.

Pros of Hiring a Freelancer

• Cost-effective option for budget-conscious redesigns.
• Access to specialized skills tailored to specific tasks within the redesign.
• Direct communication and greater control over the website redesign project’s direction.
• Ideal for simpler website redesign projects with clear and defined requirements.
• Flexibility in selecting freelancers based on their expertise in specific areas of your redesign project.

Cons of Hiring a Freelancer

• Limited range of website redesign services compared to agencies.
• Challenges in project management and communication during the website redesign.
• Less suitable for complex redesigns requiring a broader skill set.

Now you know everything about the cost of a website redesign. If you are interested in transforming your website, such as building one from scratch, you can check out our guide on steps to create a website from scratch. This guide will provide you with a step-by-step approach to ensure your new website meets the latest trends.

Let’s discuss the specific reasons for redesigning your website.

7 Reasons for Redesigning Your Website

You might be wondering why some businesses choose to redesign their websites frequently. Let’s help you by covering all the reasons behind redesigning websites.

1. Due to Outdated Design

   An old design discourages visitors with unappealing visuals and an outdated layout, increasing bounce rates. A redesign focuses on modern aesthetics, improved user interface (UI), and adherence to current design trends for a visually appealing and trustworthy site.

2. Due to Poor User Experience (UX)

   Bad UX results from complex navigation, slow page loading, and frustrating interactions, leading to quick exits. In this case, website redesign prioritizes mobile-friendly design, smooth navigation, fast-loading pages, and intuitive interactions to enhance the overall experience.

3. Lack of Mobile Responsiveness

   Without mobile responsiveness, your site cannot adapt to various screens, which makes it challenging for mobile users to access content. Whereas, website redesign ensures smooth functionality and content accessibility on different devices such as smartphones, tablets, and desktops.

4. For Improved SEO and Web Performance

   Inadequate SEO and slow web performance impact visibility and usability. Carrying out website redesign optimizes on-page elements, site speed, and user experience to boost ranking on search engines and offer a smoother browsing experience.

5. To Align with Brand Evolution

   As your brand evolves, your website must reflect these changes to maintain a cohesive brand identity. Here, website redesign includes updated brand elements like logos, colour schemes, and messaging for consistency and relevance.

6. For Enhanced Security

   Security vulnerabilities expose your website to threats and data breaches. In such cases, website redesign implements security measures like SSL certificates, firewalls, and regular updates to protect user data and maintain trust.

7. When Integrating New Features or Technology

   Staying competitive requires integrating new features and technologies. This is made easier with website redesign, which involves advanced functionalities like responsive design, or interactive chatbots for enhanced user engagement.

After having a complete idea of every aspect of website redesign costs, if you are still confused or have doubts regarding website redesign pricing then you can check out this FAQ section.

Let us Help You Redesign Your Website

In summary, when you are redesigning a website, you need to consider several factors that can impact your entire investment. Some of these factors are number of website pages, feature complexity and design type. Considering this will help you know the exact cost of your website redesigning project.

Apart from these factors, you now know the cost associated with the types of website redesign services. You have also covered the reliable ways to carry out your website redesign projects. Consider choosing the best way as per your business needs.

If you do not want to waste your time in finding a reliable website development agency or outsourcing your website redesign project, we have got you covered. Reach out to us and discuss your redesigning requirements. Our design team is well-versed in the latest technologies and trends to help you provide the best solution.